While you can find success in getting decent airplay to your music, still your presence over the internet would suffer if it is not given proper exposure. This is the reason why it is recommended to work with SEO experts like https://shoutoutdigital.com.au/seo/perth-seo/ to grow your presence and increase engagement. But if you are just a budding musician in the industry and don’t have enough budget to hire professional services, you may DIY some of the marketing until such time that you’ve saved enough.
SEO is Search Engine Optimization. This is the main weapon of online marketers to grow their brand over the internet. Its purpose is to use search engines like Google to create content and put it in front of web traffic (people). Contents that are well optimized are likely to have high rankings on organic search results. In this post, this is exactly what you will learn.
Use Relevant Keywords
It’s integral to use appropriate and relevant keywords to the type of content you are working on. Here, you need to be diligent in doing keyword research that your fans mostly use when searching for music. Once you found your keywords, use it into your website’s metadata and content as well. Don’t forget to include synonyms of the phrase or keywords to be able to cover wide search terms that your fans use.
Work on Your Engagement
Here’s something you have to know; your fans are constantly looking for brand new ways of interacting with music content or artist. For this reason, optimization of keywords normally involves creating content that boosts fan engagement.
One of the ways that you can do to reach this objective is by means of updating your website using contents that are relevant to your brand. You may even write blog posts that will pique your fan’s interests.
Give them a Tease
YouTube is next to Google when talking about queries. Thus, it is no doubt that it helps big time in establishing strong presence. Your YouTube channel can be very useful in attracting fans to directing them to your affiliated websites as well as curated contents.